To be an outstanding Museum for the benefit of the Rotorua Community and its visitors.
Where Great Stories Begin…
It is Rotorua Museum’s aim to share the great stories of the Rotorua area with our local community and our visitors.
Our Brand Values
- Leaders in interpretation of culture and heritage
- Innovation and excellence
- Respect for the integrity of the Bath House building, Rotorua’s stories and the history and culture of the Arawa people
- Customer focus and customer service
- Community access, education and pride
- Adding value to the Rotorua visitor experience